And if that headline doesn’t entice you, I give up. : )
I just stumbled across a startup called Splashscore. The premise is that for every Facebook post you write that your friends like or comment on, the more points you earn towards credit at stores such as Walmart, The Gap, Applebees, etc. It’s not clear if you accrue points or if your rewards are dependent on an extremely popular and/or controversial posting.
Walk with me now as I spin out the future of engaging with Splashscore. Research show that folks are already performing a sanitized version of themselves on social media platforms — no mentions of plantar warts, excema, alcoholism, bullying, extortion, you name it — so why not raise the ante a bit and get a little something something in return? Though anyone familiar with social media also knows that the most popular posts are not always the best posts. The posts that seem to get the most traction and go viral typically activate our cute, melodrama, slapstick, rage and kitten receptors.
How does Splashscore tabulate my winnings? Clearly they’ll have a connection into my site and my postings, and probably noting along the way my online habits — the companies I like as well as the company I keep, and what they like.
So I post something — is it true? Does it matter? — about a sick kitten who hilariously tumbles down an incline and experiences grass beneath her tiny toes for the first time — and I start raking in the Splashscore points. To what end, though? I appreciate the array of sponsors but it’s not clear how often one needs to debase oneself for likes, or the size of the awards. At the end of the day I may lose the trust and respect of my 500 friends all for a free Zagnut. I can also see a shadow army paid to like or engage on a post. Nowhere in the instructions does it say that it has to be an intelligent post. Bring on the spammers!!
And there, my friends, you have in a nutshell the passion play of modern capitalism.